Weevils, Queens, Rock Stars & Stabbings. Beer Buzz Episode #001
BEER TAP TV NEWS:
That’s right gang, we’re back, and with 4 shows now instead of 1!! (oh yeah, plus forums, blogs, profiles, interaction, etc.)
Beer Buzz is the weekly show that is going to keep you informed on all things going on in the beer world, from the noteworthy to the nutty. Know something we don’t? email us at AlwaysHoppy@BeerTapTV.com and share the news, we just might use it.
SHOW NOTES:
Taste A Beer Made From 45 million Year Old Yeast
Yet another ‘discovery’ made to enhance the taste of your beer. This time the super hit ingredient includes our ‘little microscopic friends’.
A tiny colony of yeast trapped inside a Lebanese weevil covered in ancient Burmese amber for up to 45 million years, has been brought back to life in barrels of modern beer.
Kid Rock has signed a deal to develop his own beer
Kid Rock has signed a deal with the company that came up with the Donald’s brand of vodka, Willie Nelson’s line of bourbon and Paul Newman’s fruit juices and flavored waters to create a Kid Rock line of “premium domestic beer.”
Man Wearing Women’s Clothing Arrested for DUI
A state probation officer is arrested for driving under the influence and drug possession, while wearing women’s clothing.
MIA: Most Interesting Assistant on MOJO HD
It’s a cross between Amazing Race and Survivor. It’s a partially scripted reality TV game show where the Most Interesting man in the world (a big PR campaign overseas for Dos Equis) – who by the way is a fictional person – is looking for a real world assistant. Apparently his last one died… somehow. It’s all tongue in cheek mind you, but still…
Montana Beer Pong: All fun and games until someone gets stabbed
A University of Montana student remains hospitalized after he was repeatedly stabbed over a game of beer pong last weekend.
Aftermath of the In-Bev buyout of A-B
I think In-Bev’s, or as I like to call it In-A-Bev, buyout of Anhueiser Bush has created a global shift in the way overseas beer companies see the United States now. Apparently the Most Interesting Man in the world campaign from Dos Equis is huge overseas, yet I’ve never heard of it before this TV show.
What’s more, In-Bev itself is wasting no time in promoting their beer more here in the States now. I’m a member of several online groups and organization that act as intermediaries for freelance writers looking for work. I was recently contacted by one of them in regards to a new promotional campaign for Stella Artois beer. The initial Email I received asked me what imagery does Stella Artois beer conjures in my mind. I replied honestly, like I always do, with… absolutely nothing. Stella is, or was, the #1 or #2 selling beer in In-Bevs portofolio before the A-B buyout. But that’s overseas. Hardly anyone knows it here. And that’s the problem. In-Bev has Becks, Hoegaarden, Leffe and several others that most folks have never heard of. In-Bev went with another agency.
Mistaken delivery men set up Queen of England for massive kegger
Last week, Queen Elizabeth II was accidentally sent 12 barrels — or as they say in jolly ol’ England, 2,000 pints — of beer. Here’s the kicker: The kegs were intended for the Windsor Castle pub in Maidenhead (five miles away), but were sent to the actual Windsor Castle instead. Can you say first day on the job?!
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