Beer Buzz 017: Super Bowl, Beer Doritos & Bibles
Tuesday, January 27th, 2009Beer Tap TV News:
Beer Buzz is the weekly show that will keep you informed and updated on all the things going on in the beer world, from the noteworthy to the nutty. Know something we don’t (which is highly likely)? Email us at AlwaysHoppy@BeerTapTV.com and share the news… we just might use it.
Show Notes:
BEER NEWS
Super Bowl not a super beer holiday
The Super Bowl rates a lowly eighth on the nation’s “big beer holidays” list.
Our nation’s top beer holidays are: 1. July 4th, 2. Labor Day, 3. Memorial Day, 4. Father’s Day, 5. Christmas, 6. Thanksgiving, 7. Easter, 8. Super Bowl.
According to the Nielsen Co., consumers bought a mere 51.7 million cases of beer in the two weeks around last year’s Super Bowl. People bought 68.1 million cases at the 4th of July. (Note: DRAFT magazine figured this out to be “four beers for every person in the country”)
Another tidbits of interest for Super Bowl: Beer sales go up in the city that plays host to Super Bowl and in the cities that have teams participating.
We want to know what you’ll be drinking for the Super Bowl and do you plan on having more than 4 beers. I know I will!
Beer-Flavored Doritos on the F Train
New Yorkers Pete Holmes and Oren Brimer write television commercials while riding the trains.
In November, the two stand-up comics rushed to meet the deadline for Frito-Lay’s “Crash the Super Bowl” contest, which involved submitting a 30-second commercial about Doritos. The winners are chosen by viewers online from among five finalists, and get to have their commercial broadcast during the game on Feb.1. They’ll also win a cool $1 million if it turns out to be the most popular commercial played during the Super Bowl.
Their commercial, called “New Flavor Pitch,” shows an executive pitching Frito-Lay on the idea for a new beer-flavored Dorito.
They’ve already won $25,000 as finalists, and they hope to win the big prize, but they need to win the online vote. “We don’t need everyone in New York to vote for us,” Mr. Holmes said. “But everyone in Brooklyn would be good.”
Check out (and vote for) their video –> http://crashthesuperbowl.com/#/gallery/video/2274/
LET’S VOTE FOR THESE GUYS!!
MillerCoors gets creative for a second to battle A-B
Did you know that Anheuser-Busch will have the only beer ads in the 1 Super Bowl? MillerCoors doesn’t’ care though, as they plan a counterattack that includes TV and Web ads that make fun of A-B’s free spending. Their pregame ads start running Jan. 26 and tweak A-BInBev’s paying NBC $3 million ($100,000 a second) for a 30-second in game ad.
The one-second game-day stunt ad — known as a “blink” — will air on 25 local NBC stations reaching about 60% of the TV audience. The ad promotes Miller website 1secondad.com.
“If we want people to drink our beer watching the big game, then we have to advertise before the big game,” says Andy England, chief marketing officer at MillerCoors.
Have dinner with Oskar Blues at Empire Restaurant & Lounge
On Saturday, January 31 at 6 PM, Oskar Blues will be hosting a special beer dinner at the Empire Restaurant & Loungein Louisville, CO.
The dinner will feature a one-night-only menu – four courses of luscious Empire food matched with five courses of Oskar Blues’ liquid art (including a very special OB beer). The fun-filled night will also include beery edutainment from the one and only Marty Jones, as he offers up yet more proof as to why beer is the ultimate beverage with a great meal. Plus, he’ll regale you with a dose of live “beer music” as well.
Empire specializes in what it calls “serious campfire cuisine,” regional-minded cooking focusing on local ingredients and elegant-but-simple flavors.
Seats for this very limited-seating affair are $50, and can be obtained by calling the Empire at 303-665-2521. Learn more about the Empire at http://theempirerestaurant.com .
Redhook Brewery targets more of the craft-beer market
On July 1 of last year Redhook Ale Brewery merged with Widmer Brothers Brewing Company to form the Craft Brewers Alliance, Inc. They sold a quarter of its shares to kingpin A-B InBev. Anheuser has purchased 10 percent more of its stock since the merger.
Alex Kopf, a brewer with Redhook, said Anheuser-InBev has no authority to make changes in the brewing process, and said its purchase of Craft Brewers stock had incentives in the shared use of distribution systems.
“This bolsters our brand family and makes us a stronger player in the craft beer markets,” Redhook plant manager Amanda Telford said. “It gives us something for everyone.”
Kona Brewing Company of Kailua Kona, Hawaii, and Goose Island Beer Company of Chicago, Ill., subsidiaries of Widmer, were also included in the deal, enabling Redhook to introduce beers from these lines into New England markets.
Rogue Beer Bible Blessed as Best
Tasting Panel Magazine picked Rogue’s Beer Bible for an Award of Distinction for Best Beer List in the inaugural Crystal Beverage Awards competition sponsored by Waterford Crystal.
The Rogue Beer Bible is a leather-bound listing all of Rogue’s ales, stouts, porters and lagers, including technical and flavor profiles, awards, history of each beer, suggested food pairings and reviews. The Beer Bible is available at each of Rogue’s pubs to enlighten and entertain beer drinkers.
In the San Francisco POP Show awards, Rogue went head-to-head with Paramount Pictures, SKYY Vodka, Adidas and Walt Disney Studios and came away with a third place award for Yellow Snow IPA 5-liter can in the Specialty Packaging Direct Print category and a third place for Rogue Farms Work Shirt in the Specialty Ad category. Rogue has won 11 awards in the five years it has participated in the SF Pop Show.
BEER RELEASES
Spring Fever 12-pack – Magic Hat Brewing Co. – Burlington, Vermont
- #9 – A sort of dry, crisp, refreshing, not-quite pale ale.
- Circus Boy – a unique and refreshing American-style Hefeweizen.
- hI.P.A. - a highly dry-hopped India Pale Ale; their Spring SeasonAle.
- Odd Notion Spring 2009 - Poppy Agave Pilsner, a classic European pilsner given a new springtime spin with wild sour accents of organic agave and natural blue poppy seeds planting a sweet, nutty balance. two-row Pilsner malt and Noble hops, 30 IBUs and an ABV of 5%
Old Bawdy Barley Wine – Pike Brewing Co. – Seattle, Washington
Pike’s most extreme beer at 10% alcohol by volume. The grist blend is made with enormous quantities of the finest biscuity malts. Balancing this liquid bread are incredible quantities of an herbal blend of Columbus, Magnum, Chinook and Centennial hops, all from the Yakima Valley. On the palate Old Bawdy is powerful, rich and complex with a smooth, full round mouth-feel and a fine balance of sweet and bitter, drinking as if it were much lighter in alcohol. The finish is long and satisfying with a slight essence of grapefruit.
Red Poppy Ale – Port Brewing/ The Lost Abbey – San Marcos, California
Port Brewing and The Lost Abbey will issue the 2009 release of Red Poppy Ale on January 31, 2009. A Flanders-style red ale made with sour cherries and aged in French Oak barrels for one year, the 375 case limited edition release will only be available directly from the brewery. A medium-bodied ale, Red Poppy has a reddish-brown hue, rich fruit aroma, and a complex mélange sour cherry, plum and red wine flavors accented with notes of chocolate and vanilla.
BEER GADGET OF THE WEEK
Designed and developed by Bob Ptak, Founder and President of USA TAILGATERS, Inc. in 1997. It’s available in blue, silver, gold and red (look for more colors soon). In addition, the BeerHandle can have a custom design containing company names, company logos, fraternity letters, sorority letters and much, much more. Each handle is $3.95 plus shipping. Bulk discounts are available for orders of 50 or more.
BEER BLOG OF THE WEEK
Bradford on Beer (aka BOB) by Daniel Bradford, editor of All About Beer
Get in on the ground floor of a blog that promises to be totally awesome. Daniel Bradford has forgotten more about the beer business than most people will ever know. Daniel is an expert on the beer business, spending decades creating, expanding, and building products to help grow the beer industry. But he’s not an expert on beer itself, having left that to the editors and writers of All About Beer Magazine.
He’s vowed to change that. This year he is going to focus on expanding his expertise to the point where he can be a judge at the Great American Beer Festival. Over the next year he plans on doing whatever it takes to get him to that next level, and the BOB blog will be the public record of that journey.
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